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Cosmetics and Toiletries study |
The Cosmetics and Toiletries study covers major product categories and large and important companies. The study covers sales data of more than 150 brands from large number of companies operating in India.
Product categories
- Fragrances - Fragrances for men, Fragrances for women
- Hair Care Products - Hair coloring products, Hair styling products and sprays (gels; mousses; sprays and spritzes; other), Shampoos and conditioners
- Makeup - Eye makeup (mascara; eye shadow; other), Face makeup (blushers; face powders; makeup bases), Lipsticks and lip glosses, Nail polishes
- Oral Care Products - Mouthwashes Toothbrushes, Toothpastes
- Skin Care Products - Baby care products (baby bath; baby lotions; baby oils; baby powders), Facial treatments (moisturizers/treatments; cleansers; astringents/toners; acne aids; whitening products), Hand and body lotions, Men’s skin care products, Sun care products
- Other Toiletries - Deodorants and antiperspirants, Personal cleansing products (bar soaps; liquid soaps; body washes; bath additives), Shaving produc
Each product category profile has the following details:
- Category development – overview, trends and new products
- Product description – items covered
- Manufacturers’ sales – past five year data of sales and market share
- Unit volume
- Retail sales – trade margins
- Pricing
- Competition – insight with key drivers, competitive intelligence
- Retail outlets – distribution channels
- Promotion
- Outlook – five year forecast
Each company profile has the following details:
- Company activities – history, major products and brands
- Corporate sales and profits – key financial data
- Cosmetics and toiletries – sales by products and brands, competitive analysis
- Outlook – five year forecast
The study is based on large number of interviews with knowledgeable industry participants, manufactuers, marketers, distributors, employees, retailers, industry associations, government bodies. The study also involves store checks to assess product and brand availability at shops, shelf placement and promotion in different parts of the country across different retail channels.
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